Christina Sanini

Case Study: Designing Scalable Design System and Notification Center

TLTR: The challenge was to design a clear, intuitive design system and scaleable component library that would support rapid iteration and feature growth. In the process of this task, I noticed the need for a notification center. I went to product and leadership with my case and was tasked with design and implementation. By conducting a UX audit of the MVP product, I discovered design was spending 40% of their time reworking layouts. I achieved my goals by building a scalable component library for both web and mobile (future state) by creating a Figma-based system. I also successfully design and delivered specifications for a notification center, which decreased visual clutter.

Case Study: Humanizing Book Discovery

TLTR: The challenge was to improve personalization and clarity of book recommendations by increasing trust and engagement. The challenge was to earn trust by humanizing the book recommendations without disrupting the shopping experience. A key insight is users don’t trust recommendations when it did not include the profile or photo of a real person. By connecting content from the Amazon Book Review to the editorial blurb component, customers were able to see a bio and photo of an Amazon Book Editor, creating a human-centered connection to the book recommendation. Based on 2% increase in sales, I continued to build a north star design pattern to include other human centered voices like authors, Kindle highlights, Goodreads, and more.